ABOUT — jason ierace . photographer

Jason Ierace is an internationally recognised advertising and lifestyle photographer based in Sydney, Australia. With more than two decades behind the camera, he has built a career defined by honest visual storytelling and images that feel deeply connected to the human experience.

Drawn to light, people, and the emotional undercurrent of everyday life, Jason has a talent for capturing the raw, unguarded moments that often go unnoticed. His photography lives in those subtle spaces, a shift of expression, a fleeting gesture, the quiet pause between one breath and the next, where authenticity reveals itself.

Easy-going yet meticulous, Jason moves effortlessly between portraiture, lifestyle and more technical or conceptual advertising work. His calm presence on set, combined with a strong sense of narrative and craft, allows him to create imagery that resonates across a wide range of styles and industries.

Over the years, Jason has collaborated with some of the world’s most recognisable brands, including Tourism Australia, Northern Territory Tourism, Destination NSW, Uber Eats, KIA, Mazda, Hisense, Daikin, LEGO, Singapore Airlines, Samsung, Heineken, Transport NSW, Benefit Cosmetics, Carrera Eyewear, Olay, Rio Tinto and Woolworths. His work has also earned him a place in Lürzer’s Archive Top 200 Best Advertising Photographers.

Off set, Jason can often be found working on personal projects, chasing waves with his son, attending dance concerts with his daughter, or keeping up with the family dog on Sydney’s Northern Beaches, always observing, always inspired by the moments in between.